HISTORY

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Hemincuff is a New York based Luxury Accessories brand founded by Noel Veloz. 

AT THE AGE 28, NOEL’S DAD EFRAIN VELOZ MIGRATED FROM THE DOMINICAN REPUBLIC TO BECOME A PATTERN MAKER IN THE LOWER EAST SIDE OF MANHATTAN. HIS FATHER ALWAYS HAD A LOVE FOR CREATING SMALL LEATHER GOODS AND HANDBAGS FROM A YOUNG AGE. HE GAVE UP HIS CHILDHOOD DREAM OF CREATING LEATHER GOODS AFTER THE SHUTDOWN OF HIS BUSINESS WHICH WAS DUE TO SHADY BUSINESS PARTNERS. EFRAIN LITERALLY LOST EVERYTHING AND HAD NO CHOICE BUT TO CLEAN FLOORS BETWEEN SEVERAL RESTAURANTS IN NEW YORK FROM DAY TO NIGHT. NOEL HAD ALWAYS WANTED TO FINISH WHAT HIS DAD COULDN’T FROM A VERY YOUNG AGE, SO HE DIVED INTO THE WONDERFUL WORLD OF LUXURY LEATHER GOODS..

Noel at one point in his life saved up enough money to fund his line by collecting cans while dressed in suits. He coined the name Hemincuff from his father that always claimed that “You can see the best quality between the HEM IN the Cuff”.